On Xiaohongshu, the cover makes or breaks a post — as people scroll, the first thing they judge is whether the cover looks good and whether the title speaks to them. Most people get stuck here: either it looks amateurish, or every cover has a different style so one account looks like several.
You don’t need Photoshop or a fresh idea each time. The trick is to split a cover into a fixed template plus swappable variables: lock the style, palette and layout, then only change the topic and title text. You get a cover in minutes and your whole account stays visually consistent. Jimeng also renders Chinese text more reliably than many overseas tools — ideal for title-driven covers.
When to use it
Covers looking off-brand or inconsistent? A fixed prompt template gives you a matching set just by swapping the topic — also works for blog headers and video thumbnails.
How to do it
- Open Jimeng, create an image and set a 3:4 vertical ratio (the common Xiaohongshu cover size)
- Paste the template and swap the brackets for your topic and title text
- Pick your favourite output as a reference image, then base the rest of the series on it to keep the style consistent
- Generate a few per topic and use the one with the cleanest layout and clearest text
Weak vs strong
The left just says “nice” and leaves AI guessing; the right pins down ratio, style, palette, title text and audience, so the output is stable, usable and series-ready.
Copy-paste prompt
Xiaohongshu cover, 3:4 vertical, topic:【autumn outfits】. Style:【minimal, Morandi palette, lots of negative space】; a bold centred title at the top reading “【headline】”, clean and airy layout, for a【women’s fashion】account.
Worked examples
You get：A warm, appetising cover with a clear title that stops the scroll.
You get：The same visual carries to the next cover — lined up on your profile, it clearly reads as one account.
Level up
- Swap the style words: change “Morandi, minimal” to “Instagram aesthetic / retro film / black-and-white / scrapbook collage” for many moods from one template
- Lock a brand colour: fix your account’s main colour in the style (e.g. “milk-tea tone”) so every cover matches
- One image, many platforms: after the 3:4, ask for a 16:9 version to reuse as a video thumbnail or blog header
Common mistakes
- Cramming in too much title text — shorter is bolder; one core line is enough, and long strings cause garbled characters
- Vague style words — “nice, premium” isn’t enough; give concrete colours and layout terms
- Building each cover from scratch — turn your first good one into a reference image so the series stays on-brand
FAQ
The Chinese title keeps coming out with wrong characters — what do I do?
Can I use the images commercially?
Pro tip：For Chinese text on covers, domestic tools (Jimeng/Kolors) usually render more accurately than Midjourney; for heavy text, “generate the base + add text later” is the safest route.