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Write a short-video script with AI: hook, pacing, call-to-action

Give a topic; AI writes a script with a gripping hook, good pacing and a follow-me ending.

Video Beginner

Many people stall at step one of making short videos: they face the camera with nothing to say, and the opening lands flat, so viewers swipe away in three seconds.

A good talking-head script follows a pattern — a 3-second hook, a paced middle with clear points, and a closing call-to-action. That structure is exactly what AI is good at scaffolding. Give it the topic and audience and it writes something you can read aloud as-is, then you make it sound like you.

When to use it

When you’re about to film a talking-head clip but blank on how to hook viewers and order the points.

How to do it

  1. Open DeepSeek or Doubao and paste the prompt below
  2. Fill in your topic, audience and length (e.g. 30 seconds)
  3. Ask it to “give me 3 alternate hooks to choose from”
  4. Pick one, rewrite in your own voice, cut awkward words, then film

Weak vs strong

❌ How most people write it
Write a short-video script about waking up early.
✅ Do this instead
You are a short-video script writer. Write a 30-second script, topic “waking up early is easier than you think,” audience: office workers. Open with a counter-intuitive 3-second hook, three actionable points in the middle, a follow-me ending. Spoken and natural.

The left gives only a topic and AI rambles; the right fixes length, audience, hook type and structure, so the script is ready to read aloud.

Copy-paste prompt

You are a short-video script writer. Write a【length, e.g. 30-second】talking-head script. Topic:【your topic】, audience:【who it’s for】. Requirements: a hook in the first 3 seconds (a question / counter-intuitive claim / pain point), 2–3 points in the middle each made in one crisp line with brisk pacing, and a closing line that drives【follow / like / comment】. Spoken, natural tone — no written-essay stiffness.

Worked examples

Example · A 30-second tips script
You are a short-video script writer. Write a 30-second script, topic “three hidden phone features,” for general users. Open with a question hook, cover 3 features in one line each, end with “follow for more.” Spoken and natural.

You get:A read-it-to-camera script: a question in line one, three clean points in the middle, a natural follow-me close.

Level up

  • Add a shot list: ask it to “note a visual/action beside each line” to follow while filming
  • Switch styles: add “make it funnier / cozier / more professional” for different personas
  • Change length: swap “30 seconds” for “15 / 60” and it adjusts density and number of points

Common mistakes

  • Reading it stiff — drafts can sound bookish; read it aloud and smooth lines that don’t sound human
  • A weak opening — the hook is everything; if it’s flat, ask for “more gripping alternate hooks”
  • Never iterating — great hooks come from picking among versions, not filming the first draft

FAQ

It sounds too formal and unlike real speech — what do I do?
Add “write it in plain words, like chatting with a friend, short sentences,” then read it aloud and smooth the clunky bits — it instantly sounds spoken.

Pro tip:Once the script is done, pair it with text-to-video or your editor for visuals — idea to finished clip in one flow.

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